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<channel>
	<title>Director Paul Del Vecchio | Director Paul Del Vecchio</title>
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	<link>http://pauldv.net</link>
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		<title>Removing Colored Noise From Blackmagic Cinema Camera Footage</title>
		<link>http://pauldv.net/chroma-noise-reduction-bmcc/</link>
		<comments>http://pauldv.net/chroma-noise-reduction-bmcc/#comments</comments>
		<pubDate>Fri, 15 Feb 2013 05:39:45 +0000</pubDate>
		<dc:creator>PaulDV</dc:creator>
				<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[black magic cinema camera]]></category>
		<category><![CDATA[bmcc]]></category>
		<category><![CDATA[chroma denoise]]></category>
		<category><![CDATA[color correction]]></category>
		<category><![CDATA[colorist]]></category>
		<category><![CDATA[davinci resolve]]></category>
		<category><![CDATA[denoise footage]]></category>
		<category><![CDATA[tutorial]]></category>

		<guid isPermaLink="false">http://pauldv.net/?p=594</guid>
		<description><![CDATA[Here is a tutorial to remove  chroma noise from your Blackmagic Cinema Camera footage WITHOUT losing much (if any) sharpness and detail. I personally find colored noise a bit distracting. I don&#8217;t like the look...<p>
	<a href="http://pauldv.net/chroma-noise-reduction-bmcc/" class="more-link">Read more</a>
	</p>]]></description>
				<content:encoded><![CDATA[<p><a href="http://pauldv.net/wp-content/uploads/2013/02/BMCC.jpg"><img class="alignnone size-medium wp-image-608" alt="BMCC" src="http://pauldv.net/wp-content/uploads/2013/02/BMCC-441x400.jpg" width="441" height="400" /></a></p>
<p>Here is a tutorial to remove  chroma noise from your Blackmagic Cinema Camera footage WITHOUT losing much (if any) sharpness and detail. I personally find colored noise a bit distracting. I don&#8217;t like the look of it. However, I do like the look of the colorless noise in the Blackmagic Cinema Camera footage. It&#8217;s more &#8220;film grain&#8221; than &#8220;video noise&#8221; to me. This of course is personal preference, so keep that in mind.</p>
<p>On a side note, if you want to remove the noise, the best thing to do is expose to the right. Set your zebras at 100% and then expose all the way up to that, then pull back a little so you&#8217;re not clipping. This will give you the best image quality without much noise. Also, you&#8217;ll have to excuse the web compression, as it adds blockiness and inaccurately displays the video. At any rate, enjoy!</p>
<span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='640' height='390' src='http://www.youtube.com/embed/degEMVPLPdU?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span>
<p>&nbsp;</p>
<p>PS &#8211; Try this technique out on footage with moire and see if it makes the moire a little less noticeable. This could help remove that rainbow &#8220;pinging&#8221; that if present in fine detail with moire. If you try it, let me know the results!</p>
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		<title>Shrinking Our Toolbox</title>
		<link>http://pauldv.net/shrinking-our-toolbox/</link>
		<comments>http://pauldv.net/shrinking-our-toolbox/#comments</comments>
		<pubDate>Tue, 01 Jan 2013 12:00:50 +0000</pubDate>
		<dc:creator>PaulDV</dc:creator>
				<category><![CDATA[Thinking]]></category>

		<guid isPermaLink="false">http://pauldv.net/?p=67</guid>
		<description><![CDATA[When we set out to make a film, what is the end goal? For me, it is to help the audience escape for the small amount of time they are watching my film. I use...<p>
	<a href="http://pauldv.net/shrinking-our-toolbox/" class="more-link">Read more</a>
	</p>]]></description>
				<content:encoded><![CDATA[<p>When we set out to make a film, what is the end goal? For me, it is to help the audience escape for the small amount of time they are watching my film. I use many tools in order to do this. You see, the audience must suspend their disbelief for the time they are watching a film. We’ve all heard that before:</p>
<p><strong>Suspension of disbelief.</strong></p>
<p>Many experts in screenwriting say that when an audience suspends their disbelief, they can only do it in a limited capacity. What does this mean and how does it apply to screenwriting? Well, first off, these experts advise us that if we’re writing a fantasy premise, limit it to one element that asks us to suspend our disbelief. Blake Snyder (“Save the Cat”) goes over this in his book. Whether you agree with it or not, it seems to be a valid point:</p>
<p><b>DOUBLE MUMBO JUMBO</b> as Blake Snyder calls it: Don’t add more than one piece of magic in one movie. In other words, don’t have an alien invasion (first element) and then ask us to believe the dead come back to life, bite the aliens, and they turn into zombie aliens (second element). While this might sound like a great Syfy movie, it might not work. Depends on the type of film you’re making.</p>
<p>&nbsp;</p>
<p><a href="http://pauldv.net/?attachment_id=82" rel="attachment wp-att-82"><img class="alignnone size-medium wp-image-82" alt="save-the-cat" src="http://pauldv.net/wp-content/uploads/2013/01/save-the-cat-400x400.jpg" width="400" height="400" /></a></p>
<p>&nbsp;</p>
<p>How does this relate to HFR and 3D?</p>
<p>We’ll get back to that, but let’s move on to an important belief of filmmaking:</p>
<h2><b>LESS IS MORE.</b></h2>
<p>Many of us believe that filmmaking is a subtractive process. Think about it. What are some go to methods for making a more cinematic image? In no particular order:</p>
<ul>
<li>Shallow DOF</li>
<li>More contrast</li>
<li>24fps</li>
</ul>
<p>What do these all have in common? Less. Shallow DOF removes parts of the image through blur. Contrast crushes/clips details at the high and low end. 24fps is less than 48fps or 60fps. Less. Less is more in filmmaking.</p>
<p>&nbsp;</p>
<h1><b>MORE IS LESS</b></h1>
<p>3D and HFR (high frame rate) cinema provide us with more. More for the eye to look at. More frames per second. More opportunities for the audience to call our bullshit.</p>
<h2><b>3D</b></h2>
<p><b> </b>3D is a tricky one. Most people don’t like it and it seems to be more of a gimmick than a storytelling device some say. What’s the problem with 3D and how is it shrinking our toolbox?</p>
<h2><b>DEPTH OF FIELD</b></h2>
<p>A deep Depth of Field is one of the issues with 3D. Aside from some instances of making the film look cheap (more like a home video camera), it removes one of the tools in our toolkit. A large depth of field removes the ability to control where the audience looks. When you have those insanely detailed environments, and in order to make it easier on the viewers’ eyes, the trend is to make the DOF so deep that you see everything. This is done so it resembles more what the human eye sees (a deep DOF), as the argument for 3D and HFR is to make the movie-going experience more like real life.</p>
<p>Removing this tool removes part of the control we have over the viewer. Again, we’re trying to trick our audiences into believing our story; we’re asking them to suspend their disbelief. By showing them everything, we’re limiting our ability to manipulate the them. By showing them everything, they don’t know where to look. By showing them everything, the only place they know where to look… is everywhere.</p>
<h2><b>HFR</b></h2>
<p>HFR, oh how I hate thee. I’ll admit, I personally hate the look of “HFR cinema.” It just looks cheap. I was walking around BestBuy and noticed something that looked like <i>The Avengers</i> on a 55” LED TV. I stopped, kept watching, and immediately my thought was, “What is this, a late night talk show/SNL parody?” To my horror, I realized that it was actually the film itself playing on a television set up with motion smoothing/higher Hz to simulate higher frame rates. I couldn’t believe my eyes.</p>
<p>People say kids under 20 don’t care about the looks of HFR cinema. Gamers don’t care about the look of HFR. The next generation doesn’t care. If you came up with movies shot at higher frame rates, you wouldn’t be so attached or partial to 24p.</p>
<p>Honestly, look/aesthetic is just part of the story, but it’s enough for me to dismiss HFR altogether. But let’s take it further. What higher frame rates does is decrease the amount of motion blur. Those that support HFR consider motion blur an artifact. I look at it as a tool. It distinguishes a movie from any other video source. It distinguishes a movie from reality.</p>
<p>&nbsp;</p>
<h1><b>TOOLS &#8211; NOT ARTIFACTS</b></h1>
<p>Call me crazy, but what many supporters of HFR cinema call artifacts, I consider tools. Sure, you have to handle cinema cameras with care. You can’t go all Blair Witch with them and expect good results (if that’s not the intended look). But these “artifacts” are not limitations. They are tools we use in filmmaking to make our storytelling more believable. Let’s face this fact:</p>
<p><b>Most films have visual effects nowadays.</b></p>
<p>These visual effects might not be as in-your-face as Transformers, The Hobbit, or any other blockbuster, but visual effects are a tool we all use.</p>
<h2><b>DOF</b></h2>
<p>Depth of field as a tool was already mentioned. It’s fairly obvious. We don’t see as much of the frame, which allows us to hide many things. It allows us to manipulate the audience into looking where we want them to look. However, Shallow DOF is another way we can integrate VFX into a shot and have it be believable. Just watch the many VFX shots in the film <i>Monsters</i> by Gareth Edwards to see what I mean. Showing less or showing VFX for a shorter period of time can sometimes help integrate VFX into a shot. Our mind thinks, “Oh ok… the camera went out of focus there and so did the large tentacle. It must have been there.”</p>
<h2><b>24fps &amp; MOTION BLUR</b></h2>
<p>Motion Blur at 24fps has a wonderful aesthetic to it. It just looks like a movie &#8211; admittedly an established look based on decades of cinema. Sure, one can say that it’s just because we’re used to it, but there’s more to it than that. It’s a tool.</p>
<p>What makes VFX blend into a shot well? Basically, we have to imitate and simulate what the camera captures. Take, for instance, a shot of buildings in the far distance. There are many naturally occurring phenomena that the camera captures while shooting. This could be anything from heat distortion to haze. When we’re trying to blend 3D elements or CGI into a shot, we have to duplicate the phenomena in order to make elements blend seamlessly into the shot.</p>
<p>So what are some of the methods to make CGI elements blend? We already mentioned heat distortion and haze but what about blur, grain, color correction, and yes, you guessed it… MOTION BLUR. It’s yet another layer we can add to help the Visual FX elements blend into a shot.</p>
<p>If you’ve been listening on Twitter and other social networking sites, you’ve seen many people say that some of the VFX in THE HOBBIT stand out as particularly bad and fake because of the 48fps smooth, drastically less motion blurred images on the screen. What we’re essentially doing is we’re removing elements, methods, LAYERS from our toolbox of tricks that help fool the audience into thinking what they’re seeing is real. Why on earth would we want to do that?</p>
<p>&nbsp;</p>
<h1><b>It’s A Wrap</b><b> </b></h1>
<p>By removing all these elements in our toolbox &#8211; some of the best tools to produce our “movie magic,” we severely limit ourselves with ways that we can trick our audiences into believing the worlds we create in our films. There has to be some distinguishing factor between films (“make-believe”) and the reality of the world we live in (news, sports, etc). We want to escape. We want to LEAVE reality. We don’t go to the cinema for reality. We go to the cinema to ESCAPE reality… to escape our problems… to escape real life in order to be entertained. We don’t need anything else pulling us back to reality while we’re trying to escape it.</p>
<p>Blake Snyder said that <b>DOUBLE MUMBO JUMBO</b> is adding more “magical” elements than we care to believe. I propose that by removing elements like 24p motion blur, Shallow DOF, etc, that we are performing <b>REVERSE DOUBLE MUMBO JUMBO</b> (speaking of Mumbo Jumbo…).</p>
<p>What do I mean? We’re REVERSING Snyder’s theory and REMOVING too much of the “magic” from our movies. We’re removing the very magical elements that have helped us distinguish film from reality. Shrink our toolbox &#8211; remove too many layers &#8211; and the magic is gone.</p>
<p>Are you willing to give that up?</p>
]]></content:encoded>
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		<title>Hello all!</title>
		<link>http://pauldv.net/hello-world/</link>
		<comments>http://pauldv.net/hello-world/#comments</comments>
		<pubDate>Thu, 27 Dec 2012 22:44:23 +0000</pubDate>
		<dc:creator>PaulDV</dc:creator>
				<category><![CDATA[General News]]></category>

		<guid isPermaLink="false">http://pauldv.net/?p=1</guid>
		<description><![CDATA[Just a quick note that I moved my blog here. You can view the work in the VIDEOS section. I&#8217;ll be adding to it constantly, both new and old videos (mostly new) so bear with...<p>
	<a href="http://pauldv.net/hello-world/" class="more-link">Read more</a>
	</p>]]></description>
				<content:encoded><![CDATA[<p>Just a quick note that I moved my blog here. You can view the work in the VIDEOS section. I&#8217;ll be adding to it constantly, both new and old videos (mostly new) so bear with us while we get everything together.</p>
]]></content:encoded>
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		<title>Transfering Your Timeline From Avid Media Composer 5.5 to Premiere CS5.5</title>
		<link>http://pauldv.net/transfering-your-timeline-from-avid-media-composer-5-5-to-premiere-cs5-5/</link>
		<comments>http://pauldv.net/transfering-your-timeline-from-avid-media-composer-5-5-to-premiere-cs5-5/#comments</comments>
		<pubDate>Sun, 24 Jul 2011 02:40:03 +0000</pubDate>
		<dc:creator>PaulDV</dc:creator>
				<category><![CDATA[Tech Stuff]]></category>
		<category><![CDATA[Tutorials]]></category>

		<guid isPermaLink="false">http://pauldv.wordpress.com/?p=569</guid>
		<description><![CDATA[Here is a video tutorial showing how to get your sequence out of Avid Media Composer 5.5 to Premiere CS5.5 using your original media, not QT Reference files that link back to your DNxHD files....<p>
	<a href="http://pauldv.net/transfering-your-timeline-from-avid-media-composer-5-5-to-premiere-cs5-5/" class="more-link">Read more</a>
	</p>]]></description>
				<content:encoded><![CDATA[<p>Here is a video tutorial showing how to get your sequence out of Avid Media Composer 5.5 to Premiere CS5.5 using your original media, not QT Reference files that link back to your DNxHD files.</p>
<div class='embed-vimeo' style='text-align:center;'><iframe src='http://player.vimeo.com/video/26818191' width='400' height='300' frameborder='0'></iframe></div>
<p>I hope this helps!</p>
<p>A few notes:</p>
<p>DNxHD is a fine codec, but the only 10bit flavor as of this writing is the highest DNxHD setting (DNxHD has different names depending on frame rate, etc).  ProRes, ProResHQ are 10bit. Also, ProRes is wrapped in .mov, so most other programs like After Effects and Davinci Resolve recognize these media files.  Also, you can bring in your raw camera files if they&#8217;re are .mov files into your special fx programs and color correction programs.</p>
<p>Enjoy and let me know if there is anything that can be improved along the way in order to make the process simpler!  Let&#8217;s help out the community.</p>
<p><a title="Subscribe to my feed" href="http://feeds.feedburner.com/DirectorPaulDelVecchiosBlog" rel="alternate"><img src="http://www.feedburner.com/fb/images/pub/feed-icon32x32.png" alt="" /></a><a title="Subscribe to my feed" href="http://feeds.feedburner.com/DirectorPaulDelVecchiosBlog" rel="alternate">Subscribe to Paul DV&#8217;s blog in a reader</a></p>
<p>OR</p>
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		<title>STOP WAITING FOR RED TO DEMOCRATIZE FILMMAKING&#8230; IT&#8217;S ALREADY HAPPENED</title>
		<link>http://pauldv.net/stop-waiting-for-red-to-democratize-filmmaking-its-already-happened/</link>
		<comments>http://pauldv.net/stop-waiting-for-red-to-democratize-filmmaking-its-already-happened/#comments</comments>
		<pubDate>Mon, 04 Oct 2010 04:53:32 +0000</pubDate>
		<dc:creator>PaulDV</dc:creator>
				<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://pauldv.wordpress.com/?p=562</guid>
		<description><![CDATA[Everyone is up in arms these days over the announcement of RED not targeting the prosumer crowd and the Scarlet being more expensive. I think we all need to take a step back here and...<p>
	<a href="http://pauldv.net/stop-waiting-for-red-to-democratize-filmmaking-its-already-happened/" class="more-link">Read more</a>
	</p>]]></description>
				<content:encoded><![CDATA[<p>Everyone is up in arms these days over the announcement of RED not targeting the prosumer crowd and the Scarlet being more expensive. I think we all need to take a step back here and realize what&#8217;s going on.</p>
<p>First off, what RED has done so far is amazing. The RED ONE simply is an amazing camera and at an even more amazing price. We all had hopes that the Scarlet would be THE camera to democratize filmmaking so any teenage kid with a rich daddy or someone saving their hard earned pennies could afford a tool that is truly (for pixel peepers) on par with Hollywood equipment. Stop right there, it was a nice fantasy&#8230;</p>
<p>See, there&#8217;s a reason equipment costs so much. RED, even with the price increase, seems like they&#8217;re not even charging for the R&amp;D of their products. Cameras like this usually cost at least $60K. I mean, a camera that records RAW, 5K (or even 3K), and a 2/3&#8243; sensor. Name one camera that does that for under $10K let alone for under $60K. In fact, is there even another camera out there that records 3K or 5K that we can afford without selling our house and our first born? We should STILL, even at this price point, be grateful RED is even letting us have this equipment for that price. It really is a gift.</p>
<p>Look, I&#8217;m not a RED fanboy, as I&#8217;ve frankly grown sick of hearing people talk about what they&#8217;re working on. That&#8217;s not to say that I hate the company, because I don&#8217;t &#8211; they&#8217;re doing amazing things. What I&#8217;m saying is that I&#8217;m sick of hearing people talk about buying a camera that isn&#8217;t finalized when they don&#8217;t even have a script to shoot yet. For me, I&#8217;ll worry about the camera after it ships.</p>
<p>I&#8217;m not saying you shouldn&#8217;t be mad. If anything, maybe you should be mad that RED said something but didn&#8217;t &#8220;deliver&#8221; but then again, they ALWAYS had the disclaimer, &#8220;Things are subject to change. Count on it.&#8221;</p>
<p>Guys, filmmaking has been democratized basically since the DVX or before that. DVX films won best film and best cinematography awards at numerous prestigious film festivals around the country. Those who couldn&#8217;t afford to buy the DVX could always rent one. Nowadays, we have cameras like the T2i that can do 24p, basically 35mm sensor size, all for about $800. $800. Someone in highschool can afford that on a part time job if they were willing to save their money for a few months. It&#8217;s not the camera holding you back anymore, it&#8217;s you or your script.</p>
<p>Don&#8217;t worry about the compression, etc, on an HDSLR or other decent cams because if you learn to shoot correctly with your tool, your audience is most likely not going to notice or even care. Put your energy into making a good movie.</p>
<p>Over the summer, I shot a commercial with a total budget of $30K. I could have bought a RED with that money, but I didn&#8217;t. I couldn&#8217;t justify spending that money because most likely, it may never get paid back. As a business owner, I need my equipment to pay for itself rather quickly in order to profit. What&#8217;s my point? My point is&#8230;</p>
<p>We all want our backyard videos to look as good as possible, but don&#8217;t be mad at RED because you can no longer afford the Scarlet. Use what you can afford because most likely, and I mean this in the nicest way possible, if you can&#8217;t afford to use a certain piece of equipment on set, then most likely you/your project doesn&#8217;t need it.</p>
<p>Stop waiting for RED to democratize filmmaking. That&#8217;s an excuse to not film something. Look at the tools we have now. It has already happened. Now stop waiting, go out there, and create something because the filmmaking world is moving ahead without you&#8230; and you don&#8217;t want to be left behind.</p>
<p>Speaking of creating&#8230; here&#8217;s my latest short film (end shameless plug)</p>
<span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='640' height='390' src='http://www.youtube.com/embed/7W_qrc-TkR8?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span>
<p><a href="mailto:paul@triple-e-productions.net">Email Me Here<br />
</a></p>
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		<title>DORITOS COMMERCIAL &#8220;NICE CRUNCH&#8221; NOW ON YOUTUBE IN 1080p</title>
		<link>http://pauldv.net/doritos-commercial-nice-crunch-now-on-youtube-in-1080p/</link>
		<comments>http://pauldv.net/doritos-commercial-nice-crunch-now-on-youtube-in-1080p/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 19:59:21 +0000</pubDate>
		<dc:creator>PaulDV</dc:creator>
				<category><![CDATA[my work]]></category>
		<category><![CDATA[anna grady]]></category>
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		<description><![CDATA[Hi all. Just a quick update that our DORITOS COMMERCIAL &#8220;NICE CRUNCH&#8221; is now up on YouTube in 1080p. Check it out below or WATCH IT ON YOUTUBE to see it in High-Def. I really...<p>
	<a href="http://pauldv.net/doritos-commercial-nice-crunch-now-on-youtube-in-1080p/" class="more-link">Read more</a>
	</p>]]></description>
				<content:encoded><![CDATA[<p>Hi all. Just a quick update that our DORITOS COMMERCIAL &#8220;NICE CRUNCH&#8221; is now up on YouTube in 1080p. Check it out below or <a href="http://www.youtube.com/watch?v=dmKBfy4e4AM">WATCH IT ON YOUTUBE</a> to see it in High-Def.</p>
<span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='640' height='390' src='http://www.youtube.com/embed/dmKBfy4e4AM?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span>
<p>I really am proud of what my actors did here. It has been said many times before and I&#8217;ll say it again&#8230; if you cast something well, 50% of your job as a director is done for you.</p>
<p>***FOR DIRECTING, EDITING, COLORIST SERVICES - <a href="mailto:paul@triple-e-productions.net">Email Us Here</a>***</p>
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		<title>A LITTLE MORE EDGE</title>
		<link>http://pauldv.net/a-little-more-edge/</link>
		<comments>http://pauldv.net/a-little-more-edge/#comments</comments>
		<pubDate>Sun, 08 Aug 2010 00:43:42 +0000</pubDate>
		<dc:creator>PaulDV</dc:creator>
				<category><![CDATA[Behind The Scenes]]></category>

		<guid isPermaLink="false">http://pauldv.wordpress.com/?p=551</guid>
		<description><![CDATA[I got a request for more information on our workflow for the HARDCORE EDGE commercial in a forum, so here is a modified version of my answer. The sequence settings inside FCP were the NTSC...<p>
	<a href="http://pauldv.net/a-little-more-edge/" class="more-link">Read more</a>
	</p>]]></description>
				<content:encoded><![CDATA[<p>I got a request for more information on our workflow for the <strong>HARDCORE EDGE</strong> commercial in a forum, so here is a modified version of my answer.</p>
<p>The sequence settings  inside FCP were the NTSC 24p setting. We shot on the Canon 7D but the  spot was going to be an SD spot so we originally had the comp as  Widescreen Anamorphic 720&#215;480 24p. The main network it was airing on  wanted it in 4:3 so we switched. This caused a little issue with the  graphics.</p>
<p>Here&#8217;s the process:</p>
<p>First, we shot on the 7D so everything was tapeless. We shot the spot in  less than one day. We had to extend out our greenscreen from 20 ft long  to over 30 ft long in order for the actress to be able to walk the  distance the ad agency wanted in each environment. On set we used AE CS5  &amp; Premiere CS5 to check out the perspective and see how the effects  were coming out. We did not transcode to a different format. We simply  used the h.264 files straight out of the camera.</p>
<p>This proved valuable, as we would be able to put together a rough  composite and see how the effects were turning out all without wasting  time transcoding.</p>
<p>We dedicated approximately 30 minutes between each of the 4 setups to  test the takes that we got. That was more than enough time because of  the &#8220;speediness&#8221; that the CS5 suite provided us. Also, to put it in  perspective, the actors hit MASSIVE traffic (there was a HUGE accident)  and they arrived approximately 2.5 hours late, still needing to change  and do makeup, we still broke for lunch for an hour, and we still  finished just 30 minutes behind our NORMAL schedule. We work quickly and  efficiently, so having the CS5 suite in our edit suite in the back fit  right in with our quick work ethic. We hate waiting. I feel it is true &#8211;  waiting kills creativity.</p>
<p>So when we went into post, we used Adobe Media Encoder to transcode the  h.264 Quicktimes into ProRes files. This was so much faster (even  without a CUDA card) than doing it in Compressor or FCP. Next, I brought  everything into AE CS5 and started on the FX and just building the  piece. The AE comp was 720&#215;480 Anamorphic Widescreen. The footage was  Square Pixel, 1920&#215;1080 24p.</p>
<p>Once the FX were done, I brought the final rendered piece (rendered out  at 23.976, 720&#215;480 Anamorphic Widescreen &#8211; more on this later &#8211; codec  was ProRes4444) into FCP. The timeline settings in FCP were NTSC 24p  Anamorphic Widescreen). Here&#8217;s where some trouble started. The default  codec for rendered files in this sequence is NTSC DV 24p. We did a  little bit of basic text animation at the beginning and end inside FCP,  as well as adding the music and voiceover. Now, because the sequence  settings in FCP were NTSC DV, Final Cut used the DV codec for the  timeline preview files. FCP seems to use the preview files to output  your final export. This caused a huge degradation in the quality of the  text phrases that come up. Even without using the preview files, it  still didn&#8217;t stretch the 720&#215;480 Anamorphic image with as good a quality  as Premiere. We still saw lots of artifacting and jaggies in the text. I  switched the sequence codec to ProRes but still got jagged edges on the  text.</p>
<p>I tried Premiere CS5 with better results. A lot more acceptable, but we  were still looking for better quality. So what I ended up doing was  going back to After Effects, creating a new 720&#215;480 4:3 comp and nesting  the 720&#215;480 Anamorphic comp inside that one (FIT TO COMP WIDTH- which  auto-letterboxed). This provided us with beautiful lettering, no  jaggies, etc. After Effects handled it perfectly, while Premiere was a  good second, and FCP a horrible 3rd. This makes me wonder about what&#8217;s  going on inside FCP and the &#8220;stretching&#8221; algorithm or quality. It also  makes me wonder what other bad things are going on under the hood.</p>
<p>So once I had the 4:3 version, I imported that into Premiere and  finished the spot in Premiere CS5. The majority of the work was done in  FCP, but the final finishing with great quality was done in Premiere  (with the help of AE for the 4:3 conversion.)</p>
<p>That&#8217;s basically it. If I forgot anything or anyone has any questions, I&#8217;d be glad to answer them!</p>
<p>***FOR DIRECTING, EDITING, COLORIST SERVICES - <a href="mailto:paul@triple-e-productions.net">Email Us Here</a>***</p>
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		<title>HARDCORE EDGE TV COMMERCIAL &amp; BEHIND THE SCENES</title>
		<link>http://pauldv.net/hardcore-edge-tv-commercial-behind-the-scenes/</link>
		<comments>http://pauldv.net/hardcore-edge-tv-commercial-behind-the-scenes/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 17:27:35 +0000</pubDate>
		<dc:creator>PaulDV</dc:creator>
				<category><![CDATA[Behind The Scenes]]></category>
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		<description><![CDATA[HARDCORE EDGE &#8211; NEW TV COMMERCIAL We just finished up post on a commercial called HARDCORE EDGE. The commercial&#8217;s concept was from the ad agency. My company, TRIPLE E PRODUCTIONS, was brought in to execute...<p>
	<a href="http://pauldv.net/hardcore-edge-tv-commercial-behind-the-scenes/" class="more-link">Read more</a>
	</p>]]></description>
				<content:encoded><![CDATA[<h1>HARDCORE EDGE &#8211; NEW TV COMMERCIAL</h1>
<p>We just finished up post on a commercial called <strong>HARDCORE EDGE</strong>. The commercial&#8217;s concept was from the ad agency. My company, <a href="http://www.triple-e-productions.net">TRIPLE E PRODUCTIONS</a>, was brought in to execute the idea. You can view the commercial below as well as the <strong>BEHIND THE SCENES</strong>. The <strong>BEHIND THE SCENES</strong> is pretty cool, as it reveals some of the tricks we used to accomplish the concept behind the spot. Enjoy!</p>
<p>Directed by Paul Del Vecchio</p>
<p>Produced by Elke Blasi &amp; Paul Del Vecchio</p>
<p>Editing, VFX, Graphics, &amp; Color by Triple E Productions</p>
<h1>HARDCORE EDGE TV COMMERCIAL</h1>
<span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='640' height='390' src='http://www.youtube.com/embed/-zRuYW6hbis?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span>
<h1>BEHIND THE SCENES &#8211; HARDCORE EDGE</h1>
<span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='640' height='390' src='http://www.youtube.com/embed/LPrPhrKUfJk?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span>
<p>Any questions, feel free to leave a comment!</p>
<p>***FOR DIRECTING, EDITING, COLORIST SERVICES - <a href="mailto:paul@triple-e-productions.net">Email Us Here</a>***</p>
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		<title>PANASONIC ANNOUNCES NEW 4/3&#8243; VIDEO CINEMA CAMERA</title>
		<link>http://pauldv.net/panasonic-announces-new-43-video-cinema-camera/</link>
		<comments>http://pauldv.net/panasonic-announces-new-43-video-cinema-camera/#comments</comments>
		<pubDate>Sun, 11 Apr 2010 23:29:36 +0000</pubDate>
		<dc:creator>PaulDV</dc:creator>
				<category><![CDATA[Tech Stuff]]></category>
		<category><![CDATA[af100]]></category>
		<category><![CDATA[cinema cameras]]></category>
		<category><![CDATA[digital filmmaking]]></category>
		<category><![CDATA[panasonic af100]]></category>
		<category><![CDATA[panasonic ag-af100]]></category>

		<guid isPermaLink="false">http://pauldv.wordpress.com/?p=534</guid>
		<description><![CDATA[There&#8217;s no doubt in my mind that this is a direct result of the DSLR HD market. It&#8217;s good to see someone stepping forward. Hopefully the rolling shutter artifacts such as skewing, etc, are minimal....<p>
	<a href="http://pauldv.net/panasonic-announces-new-43-video-cinema-camera/" class="more-link">Read more</a>
	</p>]]></description>
				<content:encoded><![CDATA[<p><a href="http://pauldv.net/wp-content/uploads/2010/04/ag-af100_illust-new-shadow.jpg"><img class="aligncenter size-full wp-image-535" title="AG-AF100_illust-New-shadow" src="http://pauldv.net/wp-content/uploads/2010/04/ag-af100_illust-new-shadow.jpg" alt="" width="509" height="383" /></a></p>
<p>There&#8217;s no doubt in my mind that this is a direct result of the DSLR HD market. It&#8217;s good to see someone stepping forward. Hopefully the rolling shutter artifacts such as skewing, etc, are minimal. Hopefully this comes in around $5k-$6K or cheaper, as that would really fit well in the market. This could be the cam that people who dislike DSLRs might flock to. Especially for onboard audio.</p>
<p>Interchangeable lenses don&#8217;t hurt either.</p>
<p>Then again, Scarlet is supposed to be right around the corner&#8230; we shall see&#8230;</p>
<p>Release date is &#8220;end of 2010&#8243; putting it behind the Scarlet release date (as of today, April 11, 2010).</p>
<h1>MY OPINION ON A 4/3&#8243; SENSOR</h1>
<p>Honestly, no, I don&#8217;t think the sensor is too small. I&#8217;ve had the chance to use a Panasonic GH1 and it&#8217;s a pretty good size, especially if you plan on using this badboy without a focus puller. Yeah the 5D sensor is bigger, but I think it&#8217;s TOO big. You get real world shallow DOF at f5.6. Anything wider than that and the DOF is INSANELY SHALLOW for movement. Try it, you&#8217;ll see. Even the 7D, practically the same size &#8220;sensor&#8221; they use in Hollywood, has it&#8217;s challenges. I&#8217;d say about f2.8 or f3.5 are as low as you&#8217;d want to go on the 7D with it&#8217;s sensor size (unless it&#8217;s a special shot) but in most real world situations, 2.8 or 3.5 give you plenty shallow DOF. And that&#8217;s at 25mm. At 50mm, f5.6, your DOF is insanely shallow on a 7D. Even that might not be usable, depending on the shot.</p>
<p>To sum it up, if you&#8217;re worried that a 4/3&#8243; sensor isn&#8217;t big enough, it&#8217;s plenty big enough for shallow DOF. And if you need it more shallow, it&#8217;s got interchangeable lenses so put on a faster lens and/or zoom in. You should have plenty shallow DOF to work with.</p>
<p>Here&#8217;s the PRESS RELEASE from Panny&#8217;s site.</p>
<p><strong>PANASONIC INTRODUCES AG-AF100, </strong></p>
<p><strong>4/3”  PROFESSIONAL HIGH-DEFINITION CAMCORDER</strong><strong><em> </em></strong></p>
<p><strong><em> </em></strong></p>
<p><strong><em> * Premier AVCCAM Video  Camera Combines 4/3” Sensor with Superior  Video Quality, Professional Audio Inputs, Variable Frame Rates, SDXC  Card Technology * </em></strong><strong><em> </em></strong></p>
<p><strong> </strong></p>
<p><strong>LAS VEGAS, NV  (April </strong><strong>11, 2010)</strong> – Panasonic  Solutions Company today announced a game-changing <a href="http://www.panasonic.com/promos/NAB/2010/includes/AG-AF100.zip"></a>AVCCAM HD camcorder, the AG-AF100, the  first professional micro 4/3-inch video camcorder optimized for  high-definition video recording. Scheduled to ship by the end of  2010, the AG-AF100 will set a new benchmark for digital  cinematography.</p>
<p>Targeted at  the video and film production communities, the AF100 delivers the  shallow depth of field and wider field of view of a large imager, with  the flexibility and cost advantages of use with a growing line of  professional quality, industry standard micro 4/3-inch lenses, filters,  and adapters. The full 1080 and 720 production camera offers superior  video handling, native 1080/24p recording, variable frame rates,  professional audio capabilities, and compatibility with SDHC and SDXC  media.</p>
<p>The design of the AF100’s  micro 4/3-inch sensor affords depth of field and field of view similar  to that of 35mm movie  cameras in a less expensive camera body.  Equipped  with an interchangeable lens mount, the AF100 can utilize an array of  low-cost, widely-available still camera lenses as well as film-style  lenses with fixed focal lengths and primes.</p>
<p>“Designed in  consultation with the filmmaking community, the AF100 eclipses the video  performance of other cameras in this price range,” said Joe Facchini,  Vice President of Sales &amp; Product Management, Media &amp; Production  Services, Panasonic Solutions Company.  “Ideal  for film schools and independent filmmakers, this affordable, digital  cinematography camera employs an advanced professional AVC/ H.264 Hi  Profile AVCHD codec compatible with a wide range of editing tools and  affordable players.”</p>
<p>The AF100 incorporates a  4/3-inch, 16:9 MOS imager. The camcorder records  1080/60i, 50i, 30p, 25p and 24p (native) and 720/60p, 50p, 30p, 25p and  24p (native) in AVCHD’s highest-quality PH mode (maximum 24Mbps). Ready for  global production standards, the camcorder is 60Hz and 50Hz switchable.</p>
<p>The AF100  maximizes the potential of its high-resolution imager with built-in ND  filtering and dramatically reduced video aliasing. Standard professional interfaces  include HD-SDI out, HDMI, time code recording, built-in stereo microphone and USB 2.0. The AF100 features two XLR  inputs with +48V Phantom Power capability, 48-kHz/16-bit  two-channel digital audio recording and supports LPCM/Dolby-AC3.</p>
<p>This newest Panasonic  AVCCAM camcorder is the first to enjoy the benefits of advanced SDXC  media card compatibility in addition to existing SDHC card support.  (SDXC is the newest SD memory card specification that supports  memory capacities above 32GB up to 2TB). With two SD slots, the AF100  can record up to 12 hours on two 64GB SDXC cards in PH mode</p>
<p>The AG-AF100 will be  available by  the end of 2010. Panasonic will support the AF100 with a three-year limited warranty  (one year plus two extra years upon registration).</p>
<p><strong>About Panasonic Solutions Company</strong></p>
<p>Panasonic Solutions Company  empowers people whose jobs depend on reliable technology. Panasonic  Solutions delivers collaboration, information-sharing and  decision-support solutions for customers in government, healthcare,  education and a wide variety of commercial enterprises. Products and  services within the company’s portfolio include Panasonic Toughbook®  mobile computing solutions, projectors, professional displays (including  both plasma and LCD), and HD video acquisition and production  solutions. As a result of its commitment to R&amp;D, manufacturing and  quality control, Panasonic is known for the reliability and longevity of  its products. Panasonic Solutions Company is a division of Panasonic  Corporation of North America, which is the principal North American  subsidiary of Panasonic Corporation (NYSE: PC).</p>
<p>All brand and  company/product names are trademarks or registered trademarks of the  respective companies. All specifications are subject to change without  notice. Information on Panasonic Solutions Company’s full line of  products can be obtained by calling 877- 803-8492 or at <strong><a href="https://admin.panasonic.com:8000/webapp/wcs/MJR2219/Local%20Settings/Local%20Settings/Temp/notes6030C8/www.panasonic.com/business-solutions">www.panasonic.com/business-solutions</a></strong>.</p>
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		<title>Avid Media Composer 5 New Features Video</title>
		<link>http://pauldv.net/avid-media-composer-5-new-features-video/</link>
		<comments>http://pauldv.net/avid-media-composer-5-new-features-video/#comments</comments>
		<pubDate>Sun, 11 Apr 2010 23:17:06 +0000</pubDate>
		<dc:creator>PaulDV</dc:creator>
				<category><![CDATA[Tech Stuff]]></category>
		<category><![CDATA[avid]]></category>
		<category><![CDATA[avid media composer 5]]></category>
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		<guid isPermaLink="false">http://pauldv.wordpress.com/?p=527</guid>
		<description><![CDATA[Here is a video of Avid Media Composer 5&#8242;s new features. http://www.postmagazine.com/ME2/dirmod.asp?sid=&#38;nm=&#38;type=VideoLibrary&#38;mod=Video+Library&#38;mid=F9CF6647706A4F6896011A63F395F460&#38;tier=3&#38;id=4064F6EF357E4271A40E44773EC52A4E No doubt that they&#8217;re now listening to editors and trying to attract some Final Cut Pro editors. AMA The AMA features look great....<p>
	<a href="http://pauldv.net/avid-media-composer-5-new-features-video/" class="more-link">Read more</a>
	</p>]]></description>
				<content:encoded><![CDATA[<p><a href="http://pauldv.net/wp-content/uploads/2010/04/hero_900x200_mcsoftware.png"><img class="aligncenter size-full wp-image-530" title="hero_900x200_MCsoftware" src="http://pauldv.net/wp-content/uploads/2010/04/hero_900x200_mcsoftware.png" alt="" width="510" height="113" /></a></p>
<p>Here is a video of Avid Media Composer 5&#8242;s new features.</p>
<p><a href="http://www.postmagazine.com/ME2/dirmod.asp?sid=&amp;nm=&amp;type=VideoLibrary&amp;mod=Video+Library&amp;mid=F9CF6647706A4F6896011A63F395F460&amp;tier=3&amp;id=4064F6EF357E4271A40E44773EC52A4E">http://www.postmagazine.com/ME2/dirmod.asp?sid=&amp;nm=&amp;type=VideoLibrary&amp;mod=Video+Library&amp;mid=F9CF6647706A4F6896011A63F395F460&amp;tier=3&amp;id=4064F6EF357E4271A40E44773EC52A4E</a></p>
<p>No doubt that they&#8217;re now listening to editors and trying to attract some Final Cut Pro editors.</p>
<h1><strong>AMA</strong></h1>
<p>The AMA features look great. I wonder what type of performance we&#8217;ll get from editing native R3D 4K files though. As for HDSLRs, I&#8217;d still rather convert to DNxHD for finishing / color correction. I just wouldn&#8217;t want to keep it in h.264 format. Hate LONG GOP.</p>
<h1><strong>TIMELINE MANIPULATION</strong></h1>
<p>Looks interesting. Basically, it automatically changes the mode depending on where your cursor is in the timeline. Pretty cool, but I think I would keep the timeline the way it is or maybe just enable some of the segment mode options. I wonder if you can snap to the playhead, but I doubt it. That&#8217;s what A LOT of Final Cut editors do but as I said <a href="http://pauldv.wordpress.com/2010/04/08/how-to-get-your-final-cut-pro-trim-mode-to-act-like-avids-sort-of/">IN MY LAST POST</a>, you can&#8217;t snap to the playhead in MC4. You have to set an in or out point. Either way, interesting feature.</p>
<h1><strong>MXO2 MINI SUPPORT</strong></h1>
<p>This is what I&#8217;ve been waiting for. Previously, you had to have your HD monitor hooked up to the video card (or if you had 2 monitors and an HD display, you need 2 video cards) to trick Avid into thinking it&#8217;s the secondary monitor in order to get fullscreen playback. And even then, tearing in fast moving video was an issue (however minor it is). Now, we have a CHEAP monitoring solution in the MXO2 Mini ($500 for the non-MAXX) version. This is great, but I&#8217;d like to see support for AJA, BLACKMAGIC, and the rest of the MXO2 family. This is only the beginning and hopefully we&#8217;ll see that support later. But the MXO2 Mini is a good pick for starters. This is the beginning of a new era for Avid I think. We&#8217;re finally getting a cheaper solution for monitoring.</p>
<h1><strong>Full-Quality HD-RGB Processing</strong></h1>
<p>Hey, better quality finishing in Avid Media Composer? Sign me up!</p>
<h1>RED ROCKET SUPPORT</h1>
<p>There&#8217;s a <a href="http://twitter.com/ChristianGlawe/statuses/12011309627">rumor flying around on Twitter </a>that it&#8217;s supposed to have RED ROCKET support! Another plus!</p>
<p>Here&#8217;s a detailed description of the key features of Avid Media Composer 5 from Avid&#8217;s website.</p>
<p><strong>Work Directly with RED Using the Newly Improved AMA</strong><br />
With  Media Composer 5, AMA (Avid Media Access) has been completely  reengineered, so you can work natively with more file-based media  formats now and in the future. With the new and improved AMA, you can  speed up RED workflows by directly accessing RED files (.R3D) in Media  Composer without having to prepare them through MetaFuze (all footage is  scaled to HD frame size). Plus, you have access to its full metadata  and color management data too.</p>
<p><strong>Edit QuickTime Formats Natively</strong><br />
Get native access  to all popular QuickTime formats, with full access to clip metadata.  Thanks to AMA, you can natively access and edit any movie that can be  played in Apple’s QuickTime Player (including Apple ProRes and .mov  files captured by Canon 5D and 7D cameras) right in Media Composer — no  transcoding, rewrapping, or logging and transferring required.</p>
<p><strong>Drag and Drop Video and Audio to Edit</strong><br />
Get  comfortable — with Media Composer 5, you can truly edit the way you  like. In addition to the standard way of editing, you can also now  directly manipulate elements in the timeline to edit video and audio.  Drag and drop clips anywhere you want on the timeline to rearrange  sequences. And grab a clip’s in or out point and drag to trim a scene,  dialog, or music.</p>
<p><strong>Get Full-Quality HD-RGB Processing</strong><br />
Keep those  finishing jobs in house, and deliver the highest quality color and  effects work, with support for full-quality 4:4:4 HD-RGB color space  processing in Media Composer. With the higher resolution detail, you can  perform color correction, keying, and effects work with greater  precision and ease. And if you have a Nitris DX-based system, you can  digitize, process, monitor, and output (output in Symphony systems only)  projects in HD-RGB, using the two HD SDI connections to handle the  high-bandwidth resolutions.</p>
<p><strong>Monitor Video Externally through Matrox MXO2 Mini</strong><br />
If  you don’t have a Nitris DX- or Mojo DX-based system, Media Composer 5  opens the door to third-party workflows, enabling you to monitor video  externally using the Matrox MXO2 Mini interface, which is available for  Mac and Windows systems. When paired with Media Composer software, MXO2  Mini becomes a dedicated, high-quality monitor-only solution for  file-based or workgroup production, so you can view your video work in  real time without any major expense.</p>
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